Live build · Statewide pilot·Rev. 2026-06·For NA heavy-equipment dealers

The DMS
heavy equipment
dealers deserve.

Built with Statewide Equipment. Designed for the Liugong dealer network. Engineered to replace the binder-and-spreadsheet ops that today's DMS quietly forces on you.

Design partner
01
Statewide Equipment
Anchor OEM
Liugong
~60 NA dealers
First module live
Service
WO segments + field proof
Stack
AI-native
Built fresh, not retrofitted
§01What we keep hearingFrom 30+ dealer conversations

The legacy DMS
is a binder full of
compromises.

F-01 · Failure mode

A work order is a single line of repair.

Real life: a customer drops off two skid steers and a wheel loader at the same time. Your DMS forces three work orders, three invoices, three contexts. The tech and the writer just want one job.

F-02 · Failure mode

The field-tech has no app.

Mobile is an after-thought screen of the same desktop UI. Photos live in someone's text messages. Sign-offs live on paper. Your proof of work is whatever your tech remembers at end-of-day.

F-03 · Failure mode

OEM "integration" means a CSV.

Parts pricing, warranty registration, telematics — promised, never delivered. Every OEM gets a custom hack that breaks the next time their portal redesigns.

§02What's differentThree plates

We didn't speed up the old DMS.
We rebuilt its assumptions.

01

Work orders that match reality.

Every WO is a parent. Segments are per-machine units of work.

  • One WO, many machines, many techs — without inventing fake orders.
  • Per-segment time entries, parts used, photos, and sign-off.
  • Roll-up totals on the parent: hours, parts $, status.
  • Auto-numbered YYYY-NNNN per org, in your timezone.
Spec
  • WO ↔ segment
  • Multi-tech assignment
  • Append-only activity log
Plate 01
02

Proof of work, from the phone in their pocket.

Field-tech first. The mobile UI is the default, not the fallback.

  • Camera-roll and direct-capture upload at the segment level.
  • Intake photos and condition docs at drop-off.
  • Title / MSO / registration stored against the equipment record.
  • Customer-facing portal so they see status without a phone call.
Spec
  • Supabase Storage
  • Sign-and-upload pattern
  • Magic-link customer portal
Plate 02
03

OEM depth, not screen-scrape.

Tiered adapter architecture so multi-OEM dealerships actually scale.

  • Tier 1.5 reference implementation with Liugong, live in seed data.
  • Pluggable parts, warranty, and telematics surfaces per OEM.
  • Synthetic test data per tier — drop a new OEM in without forking the app.
  • Designed to be the system Liugong's ~60 NA dealers can standardize on.
Spec
  • Adapter contract
  • Tier classification
  • Per-OEM modules table
Plate 03
§03For OEMsMulti-tenant by default

A DMS your dealer
network can standardize on.

We're building Dozer with a tiered OEM adapter model so a single implementation extends to the rest of your network without forking the codebase. Liugong is our anchor — your network can be next.

Talk OEM partnership
Adapter Tiers
  • T1.0Identity + parts catalogSpec
  • T1.5Parts pricing + warranty registrationLive (Liugong)
  • T2.0Telematics streaming + remote diagBacklog
  • T3.0Dealer co-op finance + flooringFuture
§04Founder noteJay Clark · ArchetypeX LLC
Portrait
pending
Jay Clark — Founder
ArchetypeX LLC · 2026

I started Dozer because I watched heavy-equipment dealers — real shops, real techs — wedge their operations into software that was never built for them. They print spreadsheets. They photograph binders. They keep two systems because neither is complete.

Statewide Equipment is our design partner and first customer. We build the parts of the DMS they need next, in the order they need them, and we ship every week. They get the system free for year one. We get the right kind of pressure.

The bet is simple: a DMS that gets the data model right — work orders with segments, equipment with concurrent roles, OEMs as first-class adapters — can serve a single dealership and a full OEM network from the same foundation. That's what we're building.

— Jay

§05Request a walkthroughWe reply within 1 business day

Tell us about
your shop.

30 minutes, live system, real data. We'll show segments, the field-tech flow, and the OEM adapter — and listen for the parts of your day we still need to learn.

  • Live walkthrough with the founder
  • No sales team, no demo deck
  • Design partners run free in year one
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